Initiates and configures Facebook Pixel with Advanced Matching parameters and tracks specified events.

Facebook Pixel Advanced Matching and Event Tracking Script.html

<!--
!!! Even if you already trigger your pixel you have to re-initiate the pixel to populate the Advanced Matching properties.

Use case: Send 'Lead' event with 'Email' parameter for Advanced Matching purpose.

Advanced Matching documentation: https://developers.facebook.com/docs/meta-pixel/advanced/advanced-matching/
Standard Events Reference: https://developers.facebook.com/docs/meta-pixel/reference/
-->

<script>
  fbq('init', '<your_pixel_ID>', {
    'em': '<user_email>',  // User email, values will be hashed automatically by the pixel using SHA-256
    'fn': '<user_first_name>', // First name
    'ln': '<user_last_name>' // Last name
    // There is 11 parameters options, check the documentation
    
  });
  fbq('track', '<event_name>', { // Replace <event_name> for the desired event
    parameter: '{{parameter}}' // Replace <parameter> and var {{parameter}} for the appropriate information
  });
</script>