Leonardo Thomas leo8nardo8
leo8nardo8
/ Facebook Pixel Advanced Matching and Event Tracking Script.html
Created
June 12, 2024 20:43
Initiates and configures Facebook Pixel with Advanced Matching parameters and tracks specified events.
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| <!-- | |
| !!! Even if you already trigger your pixel you have to re-initiate the pixel to populate the Advanced Matching properties. | |
| Use case: Send 'Lead' event with 'Email' parameter for Advanced Matching purpose. | |
| Advanced Matching documentation: https://developers.facebook.com/docs/meta-pixel/advanced/advanced-matching/ | |
| Standard Events Reference: https://developers.facebook.com/docs/meta-pixel/reference/ | |
| --> | |
| <script> |
leo8nardo8
/ ClarityEvent.html
Last active
June 11, 2024 15:04
Clarity tag for events and parameters in GTM
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| <!-- | |
| !!! Clarity global tag must trigger before this APIs calls. | |
| > Use case example: Send 'purchase' event with 'coupon' parameter. | |
| Documentation for events: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-api#add-custom-events | |
| Documentation for custom tags: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-api#add-custom-tags | |
| --> | |
| <script> | |
| window.clarity("event", "<event_name>"); // Replace <event_name> for the desired event |