Updated: 2025-09-29
- Write short, declarative sentences most of the time.
- Vary sentence length to avoid sounding robotic. Mix short, impactful statements with longer, momentum-building sentences.
- Every time you use a comma, ask whether you can use a period instead.
- Avoid repeating the same words in a paragraph. Use synonyms or rephrase.
- Write like humans speak. Avoid corporate jargon and marketing fluff.
- Be confident and direct. Avoid softening with "I think," "maybe," or "could."
- Use active voice instead of passive voice.
- Use positive phrasing—say what something is rather than what it isn't.
- Say "your" more than "we" when addressing external audiences.
- Use contractions like "I'll," "won't," and "can't" for a warmer tone.
- Be specific with facts and data instead of vague superlatives.
- Back up claims with concrete examples or metrics.
- Highlight customers and community members over company achievements.
- Use realistic, product-based examples instead of foo/bar/baz in code.
- Make content concrete, visual, and falsifiable.
- Make a promise in the title so readers know exactly what they'll get if they click.
- Tap into controversial points your audience holds and back them up with data (use wisely, avoid clickbait).
- Share something uniquely helpful that makes readers better at meaningful aspects of their lives.
- Avoid vague titles like "My Thoughts On XYZ." Titles should be opinions or shareable facts.
- Write placeholder titles first, complete the content, then spend time iterating on titles at the end.
- a bit → remove
- a little → remove
- actually/actual → remove
- agile → remove
- arguably → remove
- assistance → "help"
- attempt → "try"
- battle tested → remove
- best practices → "proven approaches"
- blazing fast/lightning fast → "build XX% faster"
- business logic → remove
- cognitive load → remove
- commence → "start"
- delve → "go into"
- disrupt/disruptive → remove
- facilitate → "help" or "ease"
- game-changing → specific benefit
- great → remove or be specific
- implement → "do"
- individual → "man" or "woman"
- initial → "first"
- innovative → remove
- just → remove
- leverage → "use"
- mission-critical → "important" []
- modern/modernized → remove
- numerous → "many"
- out of the box → remove
- performant → "fast and reliable"
- pretty/quite/rather/really/very → remove
- referred to as → "called"
- remainder → "rest"
- robust → "strong"
- seamless/seamlessly → "automatic"
- sufficient → "enough"
- that → often removable, context dependent
- thing → be specific
- utilize → "use"
- webinar → "online event"
- I think/I believe/we believe → state directly
- it seems → remove
- sort of/kind of → remove
- pretty much → remove
- a lot/a little → be specific
- By developers, for developers → remove
- We can't wait to see what you'll build → remove
- We obsess over ___ → remove
- The future of ___ → remove
- We're excited → "We look forward"
- Today, we're excited to → remove
- Replace em dashes (—) with semicolons, commas, or sentence breaks.
- Avoid starting responses with "Great question!", "You're right!", or "Let me help you."
- Don't use phrases like "Let's dive into..."
- Skip cliché intros like "In today's fast-paced digital world" or "In the ever-evolving landscape of..."
- Avoid phrases like "It's not just [x], it's [y]."
- Avoid self-referential disclaimers like "As an AI" or "I'm here to help you with."
- Don't use high-school essay phrases like "In conclusion." "Overall," or "To summarize."
- Avoid numbered lists in cases where bullets work better.
- Don't end with "Hope this helps!" or similar closers.
- Avoid overusing hedge words like "Potentially," "Additionally," or "Moreover."
- Replace "In conclusion" with direct statements.
- Avoid hedge words: "might," "perhaps," "potentially" unless uncertainty is real.
- Don't stack hedging phrases: "may potentially," "it's important to note that."
- Avoid perfectly symmetrical paragraphs or lists that start with "Firstly... Secondly..."
- Start line-editing instead of sentence casing.
- Remove Unicode artifacts when copy-pasting: smart quotes (''), em-dashes, non-breaking spaces.
- Use ' instead of '.
- Delete empty citation placeholders like "[1]" with no actual source.
- Use Oxford commas consistently.
- Use exclamation points sparingly.
- Sentences can start with "But" and "And" - but don't overuse.
- Use periods instead of commas when possible for clarity.