#SecondCitizen
When I thought about the demographic of who would use my site, I determined I needed to expand my product out a bit. While I work with the Irish community primarily, I felt I should include other ancestral groups in my site to streamline documents for second citizenship by descent.
Keeping this in mind, I decided to extend my tool to apply to Americans of Irish, British, German, Italian, and French descent. I decided to do this because each of these countries is an EU member with relatively similar citizenship by descent laws.
My demographic is for Americans, most of whom I expect to be second generation Americans. There's a sense of romanticism about "old country" life within these demographics, and the market for a product to make the process easier and cheaper has yet to be produced. Additionally, with today's world, it's often a good thing to have a passport other than American one when traveling the world, if possible. This gives my product value for this demo.
The process of finding the information and resources needed to apply for citizenship via descent can be tough to uncover, as government websites typically aren't the best organized. I'd use the efficiency and simplicity of my site to make the process easier for those using search terms such as "how to become an irish citizen by ancestry", etc. These typically lead to state department sites or expensive passport sites that don't provide the right contact details. By streamlining the process into a simple drop down list and progressive checklist, I can make the process easy.
The product will work as follows: the first drop down menu will indicate the country of descent. When this is selected, a second indicator will come up, showing the needed level of ancestry (in Ireland, it's one grandparent born in Ireland, and this can vary by option). Next, an interactive checklist will appear that shows the necessary documentation needed. When the user clicks all the boxes for necessary docs, a point of contact to mail all the information to, along with the address of the necessary United States consulate will appear. For purposes of looks, I'll include a map of the world, that highlights the desired country and the United States simultaneously. (This is all indicated in my sketch below.)
Looks good. The description of your user journey is clear. One question: you included a map, does it do anything or just for visual purposes?
The next step is to get all the data in place. Could you start two spreadsheets of the info you mentioned above? One document will list out the documents required based on the two choices from the first two steps (country and ancestry). The other will list out all the documents required. They will look something like this (with mocked-up info):
Doc 1
Doc 2
I suggest listing out all the options for your initial scope (Irish only) and see how complicated it gets. If it's manageable, expanding to other EU countries as you mentioned won't be difficult.