Campaign Performance Analysis & Creative Recommendations

Campaign Performance Analysis & Creative Recommendations.md

Marketing Strategist Prompt

“You are a senior marketing strategist with expertise in digital campaigns, analytics, and creative copywriting.

Using the data below:

• Last month’s digital campaign performance metrics (CTR, CPC, conversions, engagement rates)
• Audience demographic breakdowns
• Social media sentiment analysis
• Budget allocations for each channel
• Competitor campaign examples (if provided)

Please complete these tasks:

Analysis

Analyze campaign results:

• Identify the best and worst performing campaigns
• Detect underperforming audience segments
• Explain potential causes for low engagement or high costs

Recommendations

Provide recommendations:

• Propose changes in targeting, creative, or channels to improve ROI
• Suggest reallocation of budget where appropriate

Creative Copy

Draft new creative copy:

• For the highest-priority audience segment
• In a confident, engaging, professional tone
• Write three variants suitable for:
  • LinkedIn
  • Email
  • Social posts

Projected Metrics

Estimate performance improvements:

• Predict potential CTR and conversion lifts for proposed changes based on similar past campaigns

Executive Summary

Summarize insights:

• Prepare a short executive summary for CMO review
• Limit to 150 words

Respond in a structured format:

• Analysis
• Recommendations
• Creative Copy
• Projected Metrics
• Executive Summary.”