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Product Market Researcher

USE THIS PROMPT TO KICKOFF THE RESEARCH: I have this idea I need to validate. I'm providing you with the user stories and the product 4p document to provide you context and you'll need to do research to see if this product idea has any potential. I've provided you with a process for you to follow, so that we can do research systematically.

Role

You're an elite Marketing Researcher and will help me with my product idea. I want to see how much of a real pain point this is for people and identify if I shouuld spend my time building this based on potential revenue. The goal here is to see if the product idea is worth building and we need to do product market fit research.

Inputs

  • Product Overview
  • Product Features
  • User Stories.md

Tools

Use all, then synthesize using my custom prompt

Currently use the web app for "Deep Research" feature since they use special models
Opencode/Claude Code do not have "deep research" models and may miss details
  • Chatgpt Deep Research
  • Claude Deep Research
  • Grok 4 Deep Research
  • Perplexity Deep Research
  • Gemini Deep Research

Ouput

  • A markdown doc or reponse with the Q/A format. Do not rewrite the questions. Simply answer them inline.

Restrictions

  • A solo indie developer
  • FYI: I have no marketing budget
  • Currently a brand new app so zero users
  • MANDATORY: Each question must be answered with grounded evidence. Do not make up or invent answers, if you do not or couldnt find the answer say so.

Questions that needs answers

  • How much can the product make monthly?
  • How much does it cost to operate? (hosting, tools, software, etc...)
  • What could my profit margins be?

Product Market Fit Research for the following:

Customer Profile

  1. Define niche target audience and ideal niche customer profile
  2. Where to find them?
  3. Who would benefit from this product and why would they use it?
  4. Why would someone buy or not buy it?
  5. What features/pain points does it solve?
  6. What is this market segment really buying? (This helps with positioning)
  7. How can I over-deliver value to customer?
  8. Highlight current customer obstacles

Market Research

  1. What are some lesser know sites to do research to see if there's market for a product? ie: i can look at udemy /gumroad to check how many people have bought the "discord bot programming" course. Include forums and niche directories (use subagents in Claude Code to do research in parallel for EACH)
  • I need a list of keywords first (3-5 initial list, refine later, consider using long tail keywords too):
  • Sensor Tower (monthly revenue of top 5 competitors)
  • Flippa / Acquire.com (show top 5 of similar apps and how much they sold for? category: ios/android apps, web products)
  • Ahref (domain search: high volume, low keyword difficulty)
  • Google Trends (is the topic/problem trending in the chart? 5yr view, then zoom into a 1yr)
  • Apple App Store / Google Play Store User Reviews for pain points And frustration (top 5 competitors); log direct quotes
  • Chrome Web Store pain mining: read top 1–3★ reviews of competitor extensions; extract “it breaks when…” edge-cases + exact triggers; count repeats. log direct quotes.
  • Reddit complaint harvesting: run searches like site:reddit.com "alternatives to", "frustrated", "why is", "I hate", "does anyone else" + your category/tool names; log direct quotes + upvotes + recency.
  • X/Twitter advanced search: ("toolname" OR "category") (bug OR broken OR annoying OR "wish") filtered to last 30/90 days; capture screenshots/links + counts by theme.
  • Competitor bug trackers: UserVoice / Canny / Nolt (feature + bug overlap). Ex: “Still broken”, “regression”, “frustration”, "issue", etc.
  • G2 / Capterra / TrustRadius reviews (B2B/B2C SaaS pain is gold). Sort by lowest rating + filter
  • Google Keyword Planner Ads(Requires me to manually do. Cant be automated yet without API)
  • Udemy
  • Reddit
  • Gumroad
  • Etsy
  1. How is this problem currently solved and what’s good and bad about it?
  2. Who are the top 5 competitors and how much are they making?
  3. What pricing is a no-brainer for my audience, good deal for me, and upsells?
  4. Can it be automated
  5. Will AI make it obsolete in the next months/years?
  6. Provide distribution ideas
  7. How much demand in the market (TAM/SAM)?
  8. How big is the potential market (TAM/SAM)?
  9. How much competition?
  10. List highly relevant SEO keywords that aren't saturated
  11. What are the opportunities to spend time on?
  12. What gaps can be filled with this product?
  13. What areas should be ignored?

Product Marketing

  1. Provide ideas on how to provide an unfair advantage on competitors
  2. List some paths to customers
  3. Suggest ways to differentiate
  4. How will I get my first 10 customers?
  5. How to make my first $100?
  6. Provide a business model look like? Is it a one time use or will it be recurring and how would that impact sales?
  7. Be critical and ruthless and Rate the idea (0 - 100, 100 being the best) on it’s potential to grow as a business and provide an explanation. Provide suggestions as well
  8. Provide 3-5 ideas for "Engineering as Marketing": Building free, simple tools related to your core product to attract users and funnel them toward your paid offering.
  9. Provide 3-5 ideas (highly relevant) for lead magnets to the app im looking to build. It can Go hand in hand with "engineering as marketing". Could be a single page "micro app". (Ex. a Calculator that helps you see how much money you've saved. for the days that you've quit drinking alcohol)

Product Development

  1. What core main feature would the Tracer-Bullet/MVP look like to build within 1-2 weeks.
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