A Russian Banya / detox center with a wellness bar that transforms into an event space at night. Rooted in authentic Russian/Eastern European culture, with a modern wellness and lifestyle angle.
- 4–5 private rooms, each accommodating up to 6 people
- Each room includes:
- Dedicated banya / steam room
- Small cold plunge bucket or mini pool
- Seating area with small table
- Outside table service (snacks, beer, wellness drinks)
- Fully private, bookable by group — no shared public space
- Target: premium, intimate experience
- Health-forward drinks: smoothies, matcha, adaptogens, herbal teas
- Light food / snacks available during banya sessions
- Daytime anchor that drives walk-in traffic
- Wellness bar area converts to event/lounge space after hours
- Afro house music events as anchor programming
- Brand partnership opportunities (activewear, wellness brands, spirits, beauty)
- Existing brand relationships to leverage
| Item | Estimated Cost |
|---|---|
| Banya room build-out (4 rooms × ~$100K) | $360–480K |
| F&B bar / service setup | $50–70K |
| Permits & liquor license | $15–25K |
| Decor, furniture, branding | $30–50K |
| Deposits + working capital (3 months) | $60–80K |
| TOTAL | $515K – $705K |
Adding a 5th room: +$100–120K
- Session pricing: ~$200/hr room rental + ~$100 F&B = $400/session
- Session length: ~1.5 hrs | Operating hours: 12 hrs/day
| Occupancy | Monthly Revenue |
|---|---|
| 30% (Year 1) | ~$100K |
| 50% (Steady state) | ~$166K |
| 70% (Popular) | ~$233K |
Evening events add incremental revenue (ticket sales, bar, brand fees).
| Item | Monthly Cost |
|---|---|
| Rent (2,500–4,000 sq ft, Vancouver) | $10–18K |
| Staff (attendants, cleaning, manager) | $18–28K |
| Utilities (steam = high water/gas) | $6–12K |
| Supplies, towels, amenities | $3–5K |
| F&B COGS (~35% of F&B revenue) | variable |
| Insurance + misc | $3–5K |
| Fixed base | ~$40–68K/mo |
- Just ~1 session per room per day = break-even (~15–20% occupancy)
- Steady state 50% occupancy → ~$90K/month net 🔥
- Authentic differentiation — No one in Vancouver does Russian banya right. Done properly, there's a loyal community waiting for this.
- Triple revenue model — Day: banya + wellness bar. Night: event space. Maximizes use of space.
- Founder's edge — Furniture/interior industry experience + wellness passion + existing brand relationships + strong social media presence.
- Brand partnership upside — Wellness brands, spirits, activewear all want authentic spaces like this for activations.
- Recurring clientele — Banya regulars come weekly/monthly. High retention once hooked.
- Low break-even — Only 15–20% room occupancy needed to cover costs.
- Space size and layout requirements (sq ft needed for 4–5 private rooms?)
- Preferred Vancouver neighborhoods (Kitsilano, Mount Pleasant, Commercial Drive, South Granville?)
- Liquor licensing strategy (event nights require special licensing)
- Brand partnerships — which brands are being considered?
- Target demographic & marketing strategy
- Staffing model (attendants, bartenders, event staff)
- Soft launch / MVP strategy
- Market research: existing banya/spa competitors in Vancouver
- Location scouting: suitable commercial spaces
- Detailed financial model with lease scenarios
- Brand partnership outreach list
- Concept one-pager / pitch deck for investors
Created: March 5, 2026 | Working document — Project Masha