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Kjarval ehf. — members' club research (financials, building permits, ownership)

Kjarval ehf. (6704180140) — Research Notes

Private members' club & coworking at Austurstræti 10A/12, 101 Reykjavík. Opened 2019. Part of Sonato reciprocal club network (100+ partner clubs worldwide).

Ownership

Shareholder Stake Shares
GO loyalty solutions ehf. 60% 375,000
M9 ehf. 20% 125,000
G 47 ehf. 20% 125,000

GO loyalty solutions is 50/50 owned by Hálfdán Steinþórsson and Alexander Arons Gylfason.

Financials — 2024 Annual Report (ISK)

2024 2023 Δ
Revenue 637,877,229 574,856,480 +11%
Operating profit 48,110,551 80,956,338 -41%
Net profit 33,869,413 61,198,202 -45%
Total assets 273,964,644 239,905,421 +14%
Equity 131,592,520 97,723,107 +35%
Equity ratio 48.0% 40.7%
Employees (FTE) 16 17
Capex 113,391,393 44,409,662 +155%
Cash 13,979,846 43,465,709 -68%

Revenue grew 11% but profits nearly halved — driven by +44% jump in other operating costs and +59% depreciation from expansion capex. No dividend proposed.

Massive 113M ISK capex in fixtures/equipment in 2024. Took 20M new loan. Cash dropped from 43.5M to 14.0M despite 89.4M operating cash flow.

Property Structure

  • Austurstræti 10A — owned by H.G.G. - Fasteign ehf. (6604111350), 100% Hjörtur Georg Gíslason
  • Austurstræti 12 — owned by Reitir - skrifstofur ehf. (5301170730), subsidiary of Reitir fasteignafélag hf. (7112080700)

Two different landlords for the two adjacent buildings Kjarval spans.

Building Permits (Planitor) — Expansion Timeline

Austurstræti 10A

Date Case Description Status
2026-01-20 USK25100341 Deiliskipulag change: glass enclosure on 5th floor north balcony, balconies on 2nd-4th floor south side, window/door changes ground floor. Applicant: H.G.G. Fasteign. Architect: Form ráðgjöf. ✅ Approved
2024-10-31 USK24090156 Interior layout + facade changes on 2nd floor ✅ No objections
2024-04-16 USK23120176 Interior changes 3rd floor, shared bathrooms with 4th floor ✅ Approved
2019-05-14 BN055970 Interior changes 4th/5th floor (Kjarval buildout) ✅ Approved
2018-11-06 BN055273 Convert 5th floor from apartment to office/closed club, open connection to nr. 12, balconies, glass enclosure ✅ Approved

Austurstræti 12 (Reitir)

Date Case Description Status
2023-07-13 USK23060005 Reitir inquiry: convert upper floors of 12-14 to apartments (THG architects) ✅ Approved
2021-08-24 BN059742 Reitir-skrifstofur: new street entrance for The English Pub (ground floor) ✅ Approved

Austurstræti 12A (basement bar)

Date Case Description Status
2025-08-12 USK23030004 Basement: lower floor 60cm, fit out bar/seating/restrooms, change entrance + glazing south side ⏸️ Deferred (since 2023)
2024-05-28 USK24040087 Upgrade venue from Class II to Class III (full bar license), interior changes basement + ground floor ✅ Approved

Key Observations

  1. 2024 was an expansion year — 113M ISK capex, mostly fixtures/equipment. The Jan 2026 deiliskipulag approval confirms outdoor space additions (south balconies floors 2-4, enclosed north terrace floor 5).

  2. Reitir's apartment conversion inquiry (USK23060005) for upper floors of 12-14 was approved in July 2023. Could affect Kjarval's footprint in nr. 12 if those floors convert to residential.

  3. Basement bar at 12A stuck in permitting since March 2023 — repeatedly deferred. Would give Kjarval a dedicated below-grade bar/lounge. Class III license already approved separately.

  4. Revenue trajectory: ~223M (2020) → ~399M (2021) → ~575M (2023) → ~638M (2024). Strong growth but decelerating. Operating margins compressed from 14.1% to 7.5% in 2024.

Data Sources

  • Annual report: skatturinn.is ársreikningaskrá #828667 (FY2024)
  • Building permits: planitor.io API
  • Company registry: skatturinn.is fyrirtækjaskrá
  • Address geocoding: iceaddr (Staðfangaskrá)
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