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Stages for Product Development
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| Stage | Key Activities | Primary Recommended Templates | Additional Supporting Templates | |
|---|---|---|---|---|
| 1. Strategize | Define product vision Review market conditions Draft product goals Identify key product initiatives Gather feedback Set product strategy | • SMART goals template • Presentation slides template • Product strategy meeting template | • Product vision • Lean canvas • Business model canvas • SWOT analysis • PESTLE analysis • OKRs • Porter's 5 forces • Strategy mountain | |
| 2. Discover | Define research goals Identify your audience Schedule/conduct customer interviews Analyze transcripts Connect insights to work | • Customer interview template | • Customer research plan • Personas • Customer journey map • Customer empathy map • Problem statement • 5 Whys • Jobs-to-be-done | |
| 3. Capture | Review customer/colleague feedback Score ideas Promote ideas to features | • Product value scorecard (built-in) | • Ideas portal guide | |
| 4. Explore | Whiteboard new user experiences Create/gather feedback on wireframes | (Use any whiteboard + wireframing shapes) | • Approaches table • Opportunity solution tree • Proof of concept • Pros and cons • Decision tree • Kano model • MoSCoW model | |
| 5. Plan | Draft roadmap Scope features Score features Update draft roadmap | • Features roadmap template • Feature requirement template • Prioritization matrix template • Release roadmap template | • 2x2 prioritization matrix • Epics roadmap • Portfolio roadmap • Now/Next/Later roadmap • Strategic roadmap | |
| 6. Showcase | Share roadmap Gather feedback Complete roadmap | • Presentation slides template • Decision log template | • Stakeholder map • Stakeholder analysis | |
| 7. Deliver | Focus on high-priority features Draft MLP requirements Kickoff feature Complete designs Organize sprints Develop/ship functionality | • Feature requirement template • Approaches table template • Product launch plan template | • Sprint planning meeting • Sprint retrospective • Kanban board • User story map • User story | |
| 8. Document | Update knowledge base | (Use Knowledge base note templates) | • Knowledge base article • Knowledge base FAQs • Change log • Release notes | |
| 9. Launch | Set go-to-market activities Announce new functionality | • Product launch plan template (also used in Deliver) | • Product announcements • Product updates • Marketing calendar • Creative brief | |
| 10. Analyze | Assess product value Improve overall process | (Use dashboards + reports in Aha!) | • Sprint retrospective meeting • ROAM board • Fit gap analysis • Process improvement |
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