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Stages for Product Development
Stage Key Activities Primary Recommended Templates Additional Supporting Templates
1. Strategize Define product vision Review market conditions Draft product goals Identify key product initiatives Gather feedback Set product strategy • SMART goals template • Presentation slides template • Product strategy meeting template • Product vision • Lean canvas • Business model canvas • SWOT analysis • PESTLE analysis • OKRs • Porter's 5 forces • Strategy mountain
2. Discover Define research goals Identify your audience Schedule/conduct customer interviews Analyze transcripts Connect insights to work • Customer interview template • Customer research plan • Personas • Customer journey map • Customer empathy map • Problem statement • 5 Whys • Jobs-to-be-done
3. Capture Review customer/colleague feedback Score ideas Promote ideas to features • Product value scorecard (built-in) • Ideas portal guide
4. Explore Whiteboard new user experiences Create/gather feedback on wireframes (Use any whiteboard + wireframing shapes) • Approaches table • Opportunity solution tree • Proof of concept • Pros and cons • Decision tree • Kano model • MoSCoW model
5. Plan Draft roadmap Scope features Score features Update draft roadmap • Features roadmap template • Feature requirement template • Prioritization matrix template • Release roadmap template • 2x2 prioritization matrix • Epics roadmap • Portfolio roadmap • Now/Next/Later roadmap • Strategic roadmap
6. Showcase Share roadmap Gather feedback Complete roadmap • Presentation slides template • Decision log template • Stakeholder map • Stakeholder analysis
7. Deliver Focus on high-priority features Draft MLP requirements Kickoff feature Complete designs Organize sprints Develop/ship functionality • Feature requirement template • Approaches table template • Product launch plan template • Sprint planning meeting • Sprint retrospective • Kanban board • User story map • User story
8. Document Update knowledge base (Use Knowledge base note templates) • Knowledge base article • Knowledge base FAQs • Change log • Release notes
9. Launch Set go-to-market activities Announce new functionality • Product launch plan template (also used in Deliver) • Product announcements • Product updates • Marketing calendar • Creative brief
10. Analyze Assess product value Improve overall process (Use dashboards + reports in Aha!) • Sprint retrospective meeting • ROAM board • Fit gap analysis • Process improvement
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